About Us
Growing your firm starts with a playbook built by someone who’s been in your shoes.
Meet our founder
Hey, I'm Eric!
A CPA who understands accountants.
My Story - How We Got Here
During my time as an accountant, I realized that accountants and bookkeepers deserve better when it comes to marketing solutions.
You carry the weight of complex compliance, tax, and advisory work that is essential to the Canadian economy, but you're too busy to figure out marketing - and you probably hate the idea of being ‘salesy.’
Most marketing agencies sell you websites, blogs, and ad campaigns - but none of that solves your real pain. I know, because I've seen it. You don’t want fluff - you want a simple & reliable marketing system that quietly delivers results while you focus on serving your clients.
My Mission, Your Freedom
My mission is to give you the freedom to grow on your own terms: stronger online presence, more predictable pipeline, higher quality clients, less burnout for staff, and more time back for partners to lead, expand, and live their lives.
So that's exactly what I created.
Introducing Practice Playbook
Here's what we do:
Manage your reputation online
Help you generate, capture and nurture better quality leads
Systematize your sales pipeline to help predict and manage growth
Install AI employees if/where it makes sense for your business
Send you clear numbers each month to prove it's working
Unlike generic agencies, we’re built by someone who’s been in your shoes - so marketing finally feels simple, trustworthy, and worth it.
If I can help you gain control over your growth instead of being controlled by it, I’ve done my part for the profession that's given so much to me.
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